Venture Concept 1

With various technological advances occurring what seems like every day, the window for opportunity has never been greater. This is both a great time to be an entrepreneur and bad one. Entrepreneurs are currently more resourceful than ever, allowing them to work and produce more efficiently. However, at the same time because of all this, competition is also higher and fiercer than it has ever been. The time for young entrepreneurs to step in and flood society with their new bright ideas is now. Therefore, let's seize the opportunity. 

My idea is to open up a family-style bagel shop on campus, specializing in the best breakfast sandwich there is: the PorkRoll Egg and Cheese. The reason this opportunity even exists is because there are no homestyle breakfast places on or around campus. Instead, the only options are chain places like Chick Fil-A, subway, and other spots. I think I can safely speak for everyone when I say that we are in need of some homestyle breakfast here at University of Florida. Geographically and demographically speaking, this is a very unsaturated market. Like I said, there are very, very few breakfast spots on or around campus. In fact, I only know of one, Keke's. This is the perfect scenario for me to come in and introduce my product into the market. This need is needed my many. A lot of people on campus eat breakfast everyday. However, they are tired of eating at the same places (chick fil-A and subway) everyday. Therefore, putting my bagel shop on campus would satisfy a huge need at UF. This opportunity is not awfully large. I do not plan on franchising my shop. However, I would not be opposed to opening up a few of them. Therefore, this is not the largest of opportunities, but it will definitely allow me to do well for myself. Like I said earlier, the window for entrepreneurs is larger than ever. For this particular idea, the window of opportunity is open as long as no one opens up their own breakfast shop on campus. Since it does not look like anyone is planning to do that anytime soon, the window for opportunity is open for some time.

When it comes to the food business, it is super important to set yourself apart from others, I have one advantage that I believe will do just the trick. Being from New Jersey, I am used to eating that good New York bread. Good bread comes from good water, therefore, I will import my water from New York down here to Florida, giving me the best dough possible. I don't think that many people know how big of a difference there is between the water up north and the water down here. Therefore, I believe this will definitely set me apart from others. I plan on selling bagels, breakfast sandwiches, and omelets to my customers. The bagel types will vary. The breakfast sandwiches will include Pork roll egg and cheese, bacon egg and cheese, sausage egg and cheese, and hash brown egg and cheese. My omelets will have various choices of toppings. I will have sides that include hash browns, home fries, tatertots, and fruit. I will also have fresh pots of coffee as well. Bagels will sell for $2.50 each. Breakfast sandwiches will sell for $5.00. Omelets will also sell for $5.00. Sides will be a $1.50 extra. 

Ultimately, I think customers will quickly find my product very delicious and satisfying. I only see success for a business like this on campus. It is a different product being offered, and it is a delicious one. My only other competitors are Chick Fil-A, Subway, and Keke's. Those are the only other relevant places to eat breakfast around campus. All of the logistics that go into the job will be handled by myself and my advisors. The main thing to deal with is obviously importing water from New York. I will have to make a deal with a distribution company, allowing me to get some water from up there down to Florida. I would need about 3-4 workers in the kitchen cooking, and 1-2 on the register. These shifts will vary on busier days than others. Also the morning staff will always be larger than the closing one. I will be opened from 7am to 3pm every day of the week. It is time for there to be some real breakfast here at UF, and I will be the one behind it all.