Venture Concept 2

My business venture is to open up an authentic bagel shop here on campus at University of Florida. Take a look around campus. There are no places to go and get a nice breakfast. In fact, our only options are franchises like Chick-Fil-A and Subway. I have been at this school almost an entire year now and have only had a real breakfast twice, both of which were at places far from campus. That is why I believe this business venture will succeed. This is a very unsaturated market at the moment. The window for opportunity has never been wider.

The restaurant industry is not a friendly one. There are so many places to eat that the competition has never been fiercer. You need to separate yourself form others and that is exactly what I believe my product will help me do. At my shop, I will be selling different bagels, sandwiches and omelets. However, I will be specializing in the most delicious breakfast sandwich there is: The Porkroll Egg and Cheese. This sandwich is only available in my home state, New Jersey. I think my knowledge and experience eating these sandwiches will allow me to introduce an entirely new product to the state of Florida.  I will have sides that include hash browns, home fries, tatertots, and fruit. I will also have fresh pots of coffee as well. Bagels will sell for $2.50 each. Breakfast sandwiches will sell for $5.00. Omelets will also sell for $5.00. Sides will be a $1.50 extra. I would also really like to incorporate the meal plan with my shop so that more students can afford and enjoy my food.

I have no doubt in my mind that this bagel shop will be a hit. Not only am I bringing a new type of food to Gainesville, but I am bringing a different style restaurant. Like I said, the only other places around campus to get breakfast are not ideal. In fact, I think I can speak for everyone here at UF when I say that we lack good breakfast here, and it is the most important meal of the day. Aside from the porkroll sandwich itself, I have one other thing to set myself apart from other shops. Good bread comes from good water. New York has the best water and I have a lot of connections in New York. I will use these relationships to import water from New York to Florida and use it to make my bagels and breads. The difference between florida water and new york water is noticeable. Take it from someone who has drank a lot of both.  I would need about 3-4 workers in the kitchen cooking, and 1-2 on the register. These shifts will vary on busier days than others. Also the morning staff will always be larger than the closing one. I will be opened from 7am to 3pm every day of the week. It is time for there to be some real breakfast here at UF, and I will be the one behind it all.